On October 8, 2012, a man by the name of Richard Neill posted the following rant on the Facebook page of UK maxipad maker, Bodyform:
Before I unveil Bodyform’s response to Mr. Neill, take a look at some of the photos they’ve used in their advertising:
Now, rather than ignore the post, the company one-upped Mr. Neill with the following ad that confesses that their advertising was indeed false and offers Mr. Neill a sincere apology (be sure to watch to the end):
I applaud Bodyform for their sense of humor and their willingness to engage Mr. Neill. It almost makes me wish that I was still a consumer of such products. This, in my opinion, is social media at its finest.
What do you think? After watching Bodyform’s video, would you buy their products?
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