On October 8, 2012, a man by the name of Richard Neill posted the following rant on the Facebook page of UK maxipad maker, Bodyform:

Before I unveil Bodyform’s response to Mr. Neill, take a look at some of the photos they’ve used in their advertising:

Now, rather than ignore the post, the company one-upped Mr. Neill with the following ad that confesses that their advertising was indeed false and offers Mr. Neill a sincere apology (be sure to watch to the end):
Bodyform’s Response to Richard Neill
I applaud Bodyform for their sense of humor and their willingness to engage Mr. Neill. It almost makes me wish that I was still a consumer of such products. This, in my opinion, is social media at its finest.
What do you think? After watching Bodyform’s video, would you buy their products?
I love hearing from you. And to prove it, for every comment you leave, you’ll be entered into a drawing. At the end of the month, I will draw a lucky winner who will receive a $10 gift card (your choice, Amazon, Starbucks or iTunes). Winners will be announced in the first post of the following month.
Jason Andrew Bond
Bwahahahahaaaa Oh man. This is GREAT! Just what I needed on a Friday.
Suzanne Vince
Glad you enjoyed it, Jason!
Anastasia V. Pergakis
Bahhhahaha! I’m about to die from laughter! Seriously. That is the best thing ever. *falls out of chair laughing*
Suzanne Vince
I know, right? Happy Friday Anastasia!
Jennette
That was great. Thanks for sharing Suzanne!
Patricia
Richard is getting more than he bargained for I’m guessing. Good for Bodyform for handling the post so, um, professionally. ? . ?
I liked it.
Patricia Rickrode
w/a Jansen Schmidt
Gretchen wing
HA!!!!!!!! Can’t wait to send this to my sis. Hil-arious.