Bodyform Maxipads-Social Media Genius

On October 8, 2012, a man by the name of Richard Neill posted the following rant on the Facebook page of UK maxipad maker, Bodyform:

Richard Neill to Bodyform
Richard Neill to Bodyform

Before I unveil Bodyform’s response to Mr. Neill, take a look at some of the photos they’ve used in their advertising:

Do you look this happy during "that time of the month?"
Do you look this happy during “that time of the month?”

Now, rather than ignore the post, the company one-upped Mr. Neill with the following ad that confesses that their advertising was indeed false and offers Mr. Neill a sincere apology (be sure to watch to the end):

Bodyform’s Response to Richard Neill

I applaud Bodyform for their sense of humor and their willingness to engage Mr. Neill. It almost makes me wish that I was still a consumer of such products. This, in my opinion, is social media at its finest.

What do you think? After watching Bodyform’s video, would you buy their products?

I love hearing from you. And to prove it, for every comment you leave, you’ll be entered into a drawing. At the end of the month, I will draw a lucky winner who will receive a $10 gift card (your choice, Amazon, Starbucks or iTunes). Winners will be announced in the first post of the following month.


7 comments on… “Bodyform Maxipads-Social Media Genius”

  1. Richard is getting more than he bargained for I’m guessing. Good for Bodyform for handling the post so, um, professionally. ? . ?

    I liked it.

    Patricia Rickrode
    w/a Jansen Schmidt

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